Built to give people a better way to build.
Apex was founded on a simple belief: you shouldn't have to choose between building a successful business and building one you truly own.
We created Apex to give people a better path into the financial services industry — combining trusted products, real training, modern technology, and an ownership mindset that puts the individual first.
What We Believe
Ownership Matters
Build something that's yours, not just someone else's organization.
People Come First
Technology should strengthen relationships, not replace them.
Opportunity Should Be Accessible
Experienced or brand new, licensed or not, there should be a path forward.
Innovation Should Have a Purpose
Use technology to work smarter, serve clients better, and grow.
A Message From Our Founder
[Founder message from Bill Propper — to be supplied. A brief, personal note: why Apex was created, and what he hopes it gives the people who build with it.]
Bill Propper
Founder & CEO, Apex Affinity Group
Our Vision
To build a company where opportunity isn't limited by where you started, who you know, or whether you've worked in financial services before.
Apex brings together financial services and technology to build something meaningful — for our clients, our families, and ourselves.
See what you can build with Apex.
SEE WHAT YOU CAN BUILD WITH APEX →